READY TO USE: Initiative Musik Funding Template
We've gone the extra mile and created an already-filled template tailored for any band, to get the funding application ready for Initiative Musik, Germany 2023.
Just download our completed template, and apply for the funding you need to get your Record, Promo+Marketing, Merch, and Tour sorted out… At no cost ;)
If you need a template specifically crafted for your project, book a call with us.
63rd FUNDING ROUND WILL OPEN 20.9 - 11.10
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63rd FUNDING ROUND WILL OPEN 20.9 - 11.10 〰️
If you're a musician in Germany looking to take your career to the next level, securing funding can be a game-changer. In this blog post, we will explore and offer you a pre-filled template at no-cost for the Künstler:innen program, initiated by Initiative Musik, which serves as a catalyst for promoting popular music in Germany.
This renowned program aims to support young talent, showcase German music globally, and foster integration among artists with migration backgrounds.
IMPORTANT REMARK: This program does not fund the total money you request, just 40 to 60 percent. Check our FAQ for more information.
Our template is based on a singer-songwriter and three collaborating musicians for an EP Production, Promotion/Marketing, and Touring.
If you need help with your specific project, book a call with us and we’ll prepare the template for you.
FAQ about the Artist Funding Program Künstler:innen
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a) Freelance artists: Individuals who work independently as musicians.
b) Artists in collaboration with music industry companies: Musicians, performers, or bands who have a valid contract with recording companies, artist management firms, artist agencies, or music publishers.
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For those applying as freelance artists, applicants will have to provide AT LEAST 3 of the following documentation:
Proof of freelance work in the music field (tax office document with tax number and activity description)
Membership in the artists' social security fund (KSK)
Membership in GEMA (the German performance rights organization)
Valid administration agreement with GVL (society for neighboring rights)
Valid contracts such as band acquisition, artist exclusive contract with a label, publishing contract, management contract, or booking contract with a booking agency (excluding guest performance contracts)
State-recognized professional or university education in an artistic-musical field
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You can apply for combined funding or pick one of the following:
Music Production: Includes work creation, pre-production, rehearsal times, production of audio and audiovisual recordings, and digitalization.
Promotion and Marketing
Touring - 60% of the dates must take place within Germany.
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To qualify for the Kunstler innen program, musicians must meet the following criteria:
Main residence in Germany: Artists, or at least half of the band members, must provide proof of their primary residence in Germany.
Funding history: Artists who have received funding three times within eight funding rounds are not eligible to apply for the following eight rounds, for a minimum period of two years.
European Economic Area: Co-applicant companies must have a registered office within the European Economic Area.
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In addition to the previous documents, applicants must also include:
Project description: Present your funding project as part of a cohesive concept for your professional development as an artist.
Artist documentation: Include a short biography, a PressKit, at least one current press-ready photo, three music samples (mp3 demos or previously released works), and optional video recordings.
Measurable Goals: In the case of the promotion, for example, this can be sales expectations or streaming numbers, the reach of social media channels (number of followers) or viewer numbers in the case of tour promotion. You will have to select at least 3 of the following:
Number of radio presences
Number of streams (Album)
Number of streams (Song)
Number of records sold (self)
Total number of visitors of the tour
Increase in social media reach (percentage)
Increase in viewer average (percentage)
If you’re applying for Tour Funding:
Tour schedule: Provide a plan with booked/not yet confirmed dates. It is generally helpful to provide additional tour history for the sake of plausibility, e.g. the last tour played or concert dates from the past few months.
If you’re applying for Promotion and Marketing:
Marketing and promotion plan (optional)
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The funding provided through the Kunstler innen program is in the form of deficit funding, with the funding share being degressive based on the total expenditure. Here are the critical points regarding funding volume:
Maximum Funding Share: The maximum funding share ranges from 60% to 40% of the total expenditure, depending on the amount of total expenditure.
Own Contribution: Applicants are required to provide their own contribution, which ranges from at least 40 percent to at least 60 percent, depending on the total expenditure.
Funding Limit: EUR 60,000 per project per year.
Minimum Total Expenditure: Total expenditure required for artist funding must be at least EUR 10,000.
Examples:
With total expenditure of EUR 10,000, the maximum possible funding share is up to 60 percent (EUR 6,000) of the total expenditure. In this case, the own contribution to be proven is at least 40 percent (4,000 EUR).
With total expenditure of EUR 150,000, the maximum possible funding share is up to 40 percent (EUR 60,000) of the total expenditure. In this case, the own contribution to be proven is at least 60 percent (EUR 90,000).
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MGoldMusic and Boiler Studio for:
Mastering
Mixing
Producing
Studio Rental
Noel from Indie Republik and Julien from AURALE Agency for:
Marketing
Promotion
Andrew Campbell from Steam Music for Radio PR.
Music Pool Berlin for Consulting
Camila Berrio for Filmmaking:
Half Day: 500€ (includes 2 hours for shooting in location, 12 edited pictures, 2 outfit changes, 1 authorized change per picture).
Whole day: 1000€ (includes 4 hours for shooting in location, 20 edited pictures, 4 outfit changes, 1 edit per picture).
Shooting in studio is an extra 180€
